While most brewers develop new craft varieties hoping that customers will be attracted to the flavor or taste, many American consumers choose their beer at the time of purchase, which means packaging can sometimes be just as important as the beverage alcohol inside the bottle or can. This puts smaller brewers in a challenging position. They need to find ways to create vibrant designs that make their brands stand out from the crowd while remaining cost effective when producing labels in short runs.

The good news: The craft beer movement’s dedication to uniqueness and variety aligns with the flexibility that digital and hybrid printing offers. By tapping into the power of digital printing, brewers can meet branding goals with sharper, more elaborate design details to make labels distinctive from their competitors.

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